oh....and btw, I told you so
martha stewart's boring, sometimes pretty and mostly stale attempt to snag some of that 20-30 something female cash, has finally admitted to their ineptitude. and to this i give them credit. check here for more info 'blueprint folds, very few mind particularly'
i'm just so happy to not have to look at that insane font usage anymore.
Comments
Ha. Ha.
(Anyway, Blueprint blew.)
i don't even care that she's a convicted felon.
she tried, she failed, she's moving on. frankly, i'm sure she had bigger fish to fry.
obviously, she has a job i could never do. but if you're going to do it? we the readers, are going to pass judgment and in the end decide if your pay check gets signed.
even martha knew it was horrible. and is deb bishop a middle aged house wife who stopped making herself aware of pop culture in 1983?
i just never understood why it needed to be so stale. especially, if as you say, there was so much talent.
which, to that i say, good for you! i love my friends coming forward and slapping the wrists of the nay sayers.
hey and i guess martha kept her on. so she must be of some worth.
i think they just had the wrong team for the job.
Not to mention that the whole thing was so... Caucasion. Really, it should have been called "Whiteprint."
but still and yet, the visual design was not fresh and not fluid.
the 'quirky' factor was just too obvious.
I think the magazine succeeded the most when they gave up any pretense of appealing to "young" readers and instead just defaulted to "Martha Stewart Living" food-porn mode: instense, ultra-crisp close-ups of vegetables in vintage dinnerware, etc.
and I'm not deb's mom...just a pal. and she's an excellent person who will admit more problems with the magazine than anyone on this blog.
--Living
--Everyday Food
--Weddings
--body & soul
have logos with sans-serif fonts.
They may not be "shelter" magazines, but they are all clearly intended for largely female readerships. So I don't understand why Martha allowed these magazines to have "masculine"-type logos, but not Blueprint.
In any case, you're dead right that the Blueprint logo font was "crazy ass." Not only was it "feminine," it just reads "old," like the logo for "Maiden Aunt Today."
And about this Sarah Humphreys: Notice her going on about how tiny her apt. is? She was the editor-in-chief; how little was Martha paying her, that she couldn't move into a decent apt.? Jeez. I bet working there is dreadful in so many ways.
Good times...