Tuesday, March 25, 2008

red heat la

i'm crazy for red heat l.a. the new concept store, inspired by vintage heat transfer shops. owner virginia rowlette has created a much hipper version of those from our youth (speaking for those of us born pre 80s) what's cool about this, is the interactive, creative twist.
come in, pull up a bright orange seat in the 70s inspired, mostly white, shop. (hi, cole and son 'woods') then, browse the mostly original art work stored on the 4 macs. once you choose your image, take your pick of super cool blanks that range from hoodies & tanks to book bags and Ts. then, watch as the heat transfer magic happens, right in front of your eyes.
mmmm. i can already smell that heady, synthetic, melty waxy aroma. who knew t-shirt transfers could be so hot. Red Heat LA 7225 Beverly Blvd. Los Angeles, CA 90036 (323) 937-1037

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