To be truthful, I've had a lot of questions batting around in the dusty old belfry, regarding digital magazines. Are they really the next 'thing'? How will people remember to go back and look at them over and over when it's not sitting out on the coffee table. How will they promote themselves and stay talk worthy? How will they continue to get contributors to do work gratis? or what's the business plan? Bottom line, how will they fare over the long haul.
well, we asked the founders of the tremendously successful, and creative magazine, rue some of these questions, and they answered. We learned, that this is as much of a labor of love as it is a business venture. Anne Sage and Crystal Gentilello,
|RUE co founder, Crystal Gentilell|
I was especially taken by their fantastic partnership. From my experience, a good business plan with a partner, isn't worth anything, unless you treat the partnership like a marriage. One needs to champion the other and know where one's weaknesses and strengths are.
|RUE co founder, Anne Sage|
These women, are great examples of this theory and if you're like me, you'll walk away knowing that they're here to stay. Which is a win-win for all of us. Join us on The Skirted Round Table.
and don't forget to check out the newest issue of rue