why blueprint blows
i really wanted to like blueprint magazine when it came out. we need a new shelter rag. but, truth be told it's lame. it's really lame. it's a bad version of domino. it's martha trying to be hip. sort of like, watching martha trying to break dance. what she thinks is hip isn't and yet she insists on trying to do it anyway. the first issue: something felt funny about it. there was all of this crazy font stuff going on. was i supposed to read that page? wait, was that the contents page? wha??..... do i have to turn the page sideways to read that? oh my god. numbers? what does 42 mean? is that the page number? what is that saying over there. is that supposed to be with the photo? god i feel car sick. then there's this weird 'perimeter' thing. these lines on the side of the page. what is that? i know it's the perimeter of the page.... but you know what else it is? bad, conspicuous design. sometimes, clean is good. less is more. that first issue did have some nice diy ideas: blow up things (on paper-not pyro like) things such as ephemera, a playing card. a fun idea. know it's hard to come up with novel ideas. trust. i know. but, please don't try to make us think we need an icky pink and gold christmas this year.
leave that to urban outfitters and their dorm room dwelling shoppers. we expect this from them. 3.that index thing at the back. what the hell? again, i GET that the art of typography has, until recently been lost. and you want to show off all you got. but you have to be judicial. make good choices. sort of like wearing a low cut mini dress....don't show us all your tricks at once. i can't even read it.